Italian cider and “Italian” cider…

Well, it’s been about six weeks since we started actively trading in the UK, and so far so good… A couple of weeks in, we heard the news that C&C (the biggest cider business on the planet, who make Bulmers, Magners, etc) are scrapping their rather disingenuous pseudo-Italian cider brand Montano, presumably as a consequence of their closure of Shepton Mallet cider mill near Bristol (sadly, with the loss of 120 jobs), where this “Italian” cider was made…

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