Growing interest in Italian craft cider

Since we launched Angioletti UK at the start of 2016, as we approach the half year point, we are really beginning to see a spike in interest for our craft Italian ciders.  Our Mela Rossa craft Italian cider launched in Bella Italia restaurants nationwide in April, Angioletti craft Italian cider is launching in another national Italian restaurant chain next month, and we have several more very high profile launches to follow in the second half of the year, in both on-premise and retail sectors.

 

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So, craft Italian cider? Never heard of it?!

Well, you probably haven’t; cider or ‘sidro’ in Italy is quite a rare sight, and there’s one fairly unsavoury character to blame for this, and his name is Benito Mussolini…  Among a few other ill-considered decisions, he forbade the fermentation of all other fruit other than grapes so as to support the Italian wine industry.  Good news for Italian wine, bad news for Italian cider!
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